Folklorei
Growing up surrounded by the carvers, inlay artists and weavers of India, I saw extraordinary craft being made by hand every day — and I saw how little of it was reaching the people who would truly treasure it.
Folklorei by ArtisanMade Studio was born to change that: to work directly with artisan families, honour their skill with fair and steady work, and bring their pieces to homes across India and the world — each one carrying the story of the hands that made it.
We are a small studio with a large love for heritage. Every piece we send out is one we would be proud to keep ourselves.
Folklorei is drawn from folklore — the living stories, symbols and craft traditions handed down across generations of Rajasthan.
It is why every Folklorei piece is given its own name in Sanskrit or Hindi, and its own short story. Before it ever reaches your home, an object already belongs to a lineage — and once it's yours, you become part of the tale it goes on to tell.
We work with heritage techniques that have shaped Rajasthani homes for centuries — now reimagined for modern living.
Solid wood shaped by master carvers — motifs, jaali screens and detail that only patient hands can achieve.
Semi-precious stone set into marble in the Pietra Dura tradition — the same art that adorns Rajasthan's palaces.
Hand-cut mirror fragments arranged into shimmering patterns — a craft of light, precision and endless patience.
Hand-woven and hand-blocked fabrics carrying age-old Rajasthani motifs, dyed and printed the traditional way.
Folklorei began with Kajal Jaiswal's belief that a home should tell your story. Drawn to India's living craft traditions — hand-carving, marble inlay, and Thikri mirror work — she set out to bring these heritage arts into contemporary homes around the world. Every piece is personally curated and bespoke-made alongside the artisans she works with, so what arrives at your door isn't just furniture — it's a keeper of memories.
Kajal brings more than twenty years in brand strategy, marketing, and business development to Folklorei, with leadership roles at names like Mitsubishi Motors and JCB and a career spanning India, China, and the United States. An MBA in Marketing and Finance, she pairs a global business mind with a lifelong love of the makers and traditions she grew up around. She founded ArtisanMade Studio to bring those worlds together — connecting India's finest artisans with homes that treasure the handmade — and today leads Folklorei's design and curation, personally choosing every piece and every partnership.
A small, dedicated team and a network of master artisans bring every commission to life.
