Folklorei
Folklorei began with a simple belief — that the handmade traditions of India deserve a place in the way we live today, not just in a museum.
“The best rooms have something to say about the people who live in them.”
I’ve always believed that a home should feel like you. Not just beautiful. Not just well-designed. But warm, personal, and filled with things that have a story to tell.
That belief is what led to the beginning of ArtisanMade Studio in 2020. What started with a deep love for design and a desire to create the perfect vibe for a home has slowly grown into something much more meaningful. Along the way, we discovered that the most beautiful spaces are often created by bringing together different cultures, traditions, materials, and ideas.
At ArtisanMade Studio, we bring together contemporary and traditional home décor to help you create a space that reflects your personality and your way of living. From custom décor and furniture to carefully chosen linens and handcrafted pieces, every product is selected to add character to your home. We don’t believe in simply filling a room. We believe in giving it a feeling.
But there is another part of our journey that means just as much to us. We work with artisans and makers whose skills have been passed down through generations. By bringing their work into homes around the world, we hope to keep these traditional crafts alive while giving artisans an opportunity to continue doing what they do best.
Our products come from different parts of the world, with a strong connection to India, Thailand, and China. Each place brings its own materials, techniques, stories, and design traditions. And that is what makes our approach to design truly global.
We take inspiration from different corners of the world and bring those influences together with modern design to create something that feels unique, effortless, and right at home.
Because your home doesn’t need to follow one style. It just needs to tell your story.
Folklorei is drawn from folklore — the living stories, symbols and craft traditions handed down across generations, from India to the workshops of Thailand and China.
It is why a Folklorei piece carries its own name and its own short story. Before it ever reaches your home, an object already belongs to a lineage — and once it's yours, you become part of the tale it goes on to tell.
We work with heritage techniques that have shaped Indian homes for centuries — now reimagined for modern living.
Solid wood shaped by master carvers — motifs, jaali screens and detail that only patient hands can achieve.
Semi-precious stone set into marble in the Pietra Dura tradition — the same art that adorns India's palaces.
Hand-cut mirror fragments arranged into shimmering patterns — a craft of light, precision and endless patience.
Hand-woven and hand-blocked fabrics carrying age-old Indian motifs, dyed and printed the traditional way.
Every piece starts with a motif from Indian folklore, drawn and adapted for how we actually live today.
The right craft family takes over — carving, inlaying, mirror-setting or weaving each piece to order, never mass-produced.
The piece is finished with natural oils, checked by hand, and given its Sanskrit or Hindi name and story.
Carefully packed and shipped across India and worldwide — ready to begin its next chapter with you.
Direct, ongoing, fairly-paid work for the families whose skill makes everything we do possible.
No factory lines. Small variations aren't flaws — they're the fingerprint of a human maker.
Honest materials and timeless design, built to be loved for years and passed on for generations.
"A true master artisan does more than perfect a craft. He becomes one of the hands through which that craft survives."
Trained under the late Guru Gokulinanda Pattanaik, carrying forward a tradition of disciplined line work and natural colour passed down through generations.
Read his full story →Stories of the makers, the crafts and the thinking behind Folklorei — written down as we go.
A question in a Class 12 classroom in Tonk sent Hemraj Kumawat to Jaipur at eighteen. Decades on, his hand-cut mirror work catches light in palaces and temples across India.
Read the story →
Nibedita Swain has spent more than twenty years engraving palm leaves in Raghurajpur, where a single line cannot be undone.
Read the story →
From temple courtyards to modern verandahs — the Indian swing, or jhula, carries centuries of meaning.
Read the story →
For Urbashi Senapati a painting begins with the quietest brushstroke — and ends only after the many hours no one ever sees.
Read the story →
Mr. Wasim Ahmad grew up among the carved havelis of Jaipur. Four decades on, he still reads the grain before he draws the design.
Read the story →
Sukant Nayak was born into farming, not art. He chose the craft anyway — and has spent years proving that the strongest legacies are built rather than inherited.
Read the story →
You don’t have to choose between traditional craftsmanship and a modern interior. Here’s how to blend Folklorei pieces into any space.
Read the story →
India’s master woodworkers have been shaping living spaces for centuries. Here’s how their craft survives — and thrives.
Read the story →Every Folklorei piece is named for a story. But the stories we know are only the ones we grew up with — and there are thousands more, held in families, in villages, in languages we have never worked in.
If you carry one — a tale your grandmother told, a legend attached to a place, the story behind an object that has been in your home for longer than you have — we would like to read it.
We are collecting them slowly. There is no deadline and no competition. Some may one day find their way into how we name a piece, and we would come back to you first if that happened. Others we will simply keep.
A story written down is a story that survives.
Explore pieces made by hand in India — or tell us about a custom commission you have in mind.